An optimized website with a consistent layout on mobile, desktop, and tablet is key to turning users into clients. Nowadays, many users search for “therapy near me” on their mobile devices and browse search engines that way. When landing on the website for your private practice, it must appear organized, clean, and professional. Clients looking for a new therapist want a simple design with a reliable appearance. Your homepage is usually the first page users will land on when finding you on search engines. This is the first impression of your website and your therapy business. Stand out from competitors and immediately give users a good feeling with the best website design for your private practice. Learn below some helpful tips for website designs so your private practice can stand apart from the competition and turn more users into new clients.
Learn these five helpful tips to include in your private practice website that every good therapist’s website has.
When users are looking for a new therapist, they tend to choose ones with a website that has a minimalist look. Unlike shopping for stores and other services, websites for therapists do not need to be over the top, flashy, and crazy. Less is more in the therapy industry as users seek help from a professional and reliable therapist. Users want to read your private practice website content that is straightforward. A clean website with easy-to-read content in simple fonts and colors will allow the user to understand your counseling services and get ready to request an appointment. Making your new clients feel comfortable and calm as they navigate your website is a good thing and will make them more likely to request an appointment. This theme also makes your business look reliable and trustworthy by using soft colors, fonts, photos, and nothing too cluttered.
A website that is easy to navigate and loads fast will keep clients on your website longer. To maintain a simple and professional look, a website for therapists with a clean navigation bar up top with not too many tabs cluttered makes it easy for users to navigate through your website. No user wants to be overwhelmed and not know which pages to click to get what they want. Along with a website being easy to navigate, load time and page speed are just as important. A website that is slow to load will cause users to become frustrated and impatient and exit your website to find one that loads faster for them. Many users are busy and want to find help or an answer quickly. When your page speed and website loading time is slow, users become impatient and will exit right away. Stay ahead of your competitors and ensure your private practice’s website is quick to load, easy to navigate, and optimized for new clients.
As mentioned above, a mobile-friendly website for therapists is huge today. Many users are out and about, browsing on their phones over desktops. A website for your private practice must be easy to read and navigate on mobile devices, tablets, and desktops. A mobile-friendly website has large fonts that can easily be ready, small contact forms to fill out, and wording that needs to be closer together and to overlap. Only some clients are browsing at work or use a computer often; they will pick up their mobile device and search on search engines like Google to find therapy services and answers to therapy questions near them. Staying ahead of competitors involves ensuring your website is optimized across all devices. Google knows which websites are mobile-friendly and will improve your ranking on search engines. Google likes websites that are reliable and trustworthy, have optimized page speed and content, and generate lots of users to the site because of it. Signal to Google that your private practice website is all that and more, and start by monitoring your website across all devices.
Including real photos of clients or stock photos of real people gives your website a real-life feel. When users land on a therapist’s website with pictures of real people, not cartoons, shapes, or no photos, it makes the brand feel less relatable and interesting. Humanizing your brand with images of your therapists and real or actual clients will make your website feel relatable to those visiting it. Including testimonials from clients will also give your business a positive image and reputation. Users can read about a real-life experience with their therapists in your practice, which helps build a client relationship and increases their chances of booking a session with you. Nowadays, many users will head to a business’s review section to learn more about people’s recent experiences. This significantly impacts whether clients will book with you, so including them on your website allows them to see the positive feedback you have gotten from clients.
All things aside, staying true to your brand is the most important thing to having a successful private practice. A website that shows off your personality while remaining professional gives potential new clients a glimpse into your practice. Staying unique to your private practice and the therapy and counseling services you offer allows them to see your guidance and how you can help them overcome challenges and difficulties in their life. Staying with your brand’s theme, including colors, logos, and typography, not only looks attractive but it keeps your website professional and consistent across all pages. Clients will book with a therapist with whom they believe they are connected. Staying true to yourself and your brand will show users you are reliable and trustworthy and would ideally fit their needs and goals.
At Online Private Practice, we help therapists in Massachusetts build high-quality websites for their private practice. A high-quality and highly engaging website enables you to grab the attention of potential new clients. As a business coach for therapists, owner Omar Ruiz has plenty of experience marketing your private practice. Whether your practice is telehealth, in-person, or both, an online presence is important. Getting more clients to request a session with you starts with an attractive and optimized website. We offer consultation around website design tips to help improve conversions from users to new clients, contact us today!